McDonald Brothers in Front of Soon to Open 1st Ever McDonald’s (1948)
Innovation
has been one of the major factors that has helped major businesses in history
like McDonald’s stay ahead of the competition.
McDonald’s
drive-thru, for example, was the result of a problem they faced serving
soldiers near a military base in Arizona. Soldiers in the area were not
permitted to get out of their cars while wearing their fatigues. So they came
up with the idea of a Drive-thru that became an instant hit across the U.S.
In
1937, Patrick McDonald opened a food stand he called The Airdrome. Hamburgers
were ten cents.
In
1940, Patrick’s two sons, Maurice and Richard (Mac and Dick), moved the entire
business to San Bernardino, California. The restaurant was renamed “McDonald’s
Bar-B-Q” and served 25 barbecued items on their menu.
The
McDonald brothers realized in October 1948 that most of their profits came from
selling hamburgers. So they closed down their drive-in to build a new system
with a simple menu of hamburgers, cheeseburgers, french fries, shakes, soft
drinks, and apple pie.
The
drive-in was eliminated to make a self-serve way of dining. Mac and Dick
McDonald set up their kitchen like an assembly line to make sure they were at
maximum efficiency.
The restaurant’s name was again changed. They simplified it to “McDonald’s”,
which they reopened on December 12, 1948.
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